Hyundai’s Flying Vehicle Future to be Shown at CES

January 2, 2024 3:27 pm

The Consumer Electronics Show (CES) in Las Vegas is set to be the stage for Hyundai’s groundbreaking entry into air mobility in January 2024. Under the Supernal brand, the Advanced Air Mobility company within the Hyundai Motor Group will reveal its cutting-edge eVTOL (electric vertical takeoff and landing vehicle) product concept. The spotlight will also be on Hyundai’s innovative “vertiport” exhibition at the Las Vegas Convention Center, promising to draw massive crowds.


At CES, Hyundai plans to showcase its hydrogen-powered and software-driven transformation, emphasizing universal benefits for humanity. While specific details remain undisclosed, the automaker will unveil a “modular hydrogen toolbox” to establish a clean hydrogen value chain. Additionally, Hyundai will spotlight its future software strategy, aiming for a fully optimized, user-centric ecosystem connecting devices, services, and solutions. The presentation will feature mobility concepts and share updates on artificial intelligence initiatives.

Supernal: Pioneering the Future of Air Mobility

Supernal focuses on developing an electric vertical takeoff and landing (eVTOL) vehicle and a comprehensive ground-to-air ecosystem. Leveraging Hyundai’s expertise in manufacturing, automation, supply chain, and R&D, Supernal is committed to building not just the first product to market, but the right product for the right market.

Hyundai Takes the Lead in Future Transportation

At the heart of the CES stage, Supernal will present a series of experiences offering a glimpse into the potential future of urban air mobility.

On stage at the show will be:

  1. Vehicle Product Concept: Supernal’s visionary eVTOL vehicle, designed to reshape the future of urban transportation.
  2. City Flight Simulation: A flight simulation experience in the eVTOL over the iconic cityscape of Los Angeles.
  3. Flight Networks: Hyundai envisions potential flight networks, providing insights into the connected future of air travel.
  4. Mobility Hubs: An exploration of future “mobility hubs” that create efficient travel journeys within cities, possibly even in locations like Melbourne, where the Frankston Hyundai dealership is situated.